Below we’ve got the 10 Commandments for Content Marketing (as it applies to Brand Journalism) put together by Shane Snow. You can check them out yourself, but there were a few things that stuck out to me in relation to the blog. Namely: Content has to be intellectually stimulating, original, and transparent. It has to be geared to its audience and to its medium (twitter, blog or print). It’s gotta keep it real and needs to be planned like a publication.
Gives me some good things with which to go back to the drawing board for my online publication.